In theory, the decision to outsource all your PPC campaigns sounds like a great one! Why not hire someone to set-up and manage all your PPC for you? It would free up so much time, and really be the easiest solution. Versus having to learn all about PPC yourself, and spend hours and hours trying to make some PPC magic happen!
But after working with hundreds of different Sellers, products selling in all different kinds Categories, and after reviewing hundreds of seller accounts, & PPC campaigns; I have yet to see (1) time where the outsourcing of PPC (completely) to an automation software, or PPC agency, ever ended well.
Usually they just do ok... Or worse, they do a really bad job.
One lovely day about a month ago or so, I was on a Coaching call helping someone to optimize His listing, boost the product's organic...
On April 22nd, Amazon Sent the following Email to FBA Sellers announcing some major changes to 'ASIN limits' and Account level storage limits.
Here was the Email from Amazon:
"In July 2020, we announced ASIN-level quantity limits for products that are stored in our fulfillment network. We made this change to ensure that we can receive and store products for all sellers who use FBA.
We’ve heard your feedback, and are continuously improving our policies and programs to better receive and store your products.
Effective April 22, 2021, all FBA products will no longer be subject to ASIN-level quantity limits. Instead, restock limits will be set at the storage-type level, offering you more flexibility in managing your shipments.
To review the restock limits and maximum shipment quantity, go to Inventory performance or Shipping Queue."
Now - your restock limits are at the...
I Hope Everyone had a Great New Year's Eve.
Here's to Making 2021 Your BEST Year Ever!
1. PRODUCT RESEARCH - Don’t get impatient during the product research phase - This is the most important step for a reason! You want to use a checklist, and really validate you have a good product and Niche.
DIFFERENTIATE. Solve a problem, and ADD VALUE.
Why should the customer choose my product over all the others? Color or price is not enough...
*2 out of 10 launches if you try to sell the same exact product as everyone else = it works.
*8 out of 10 launches if you add value, differentiate, solve a problem = you’ll be successful
2. BEWARE OF HIGH JACKERS - A lot of Black Hat tactics and big Amazon Sellers out there. Try and find an up-and-coming Niche and product and get in there early.
a. Start ranking, getting reviews, building your Brand. Branding your...
1. Seller Central Shuts Down (Big-time):
Nov. 25th, 2020 - The technical issues stemmed from an outage at AWS (Amazon Web Services), which helps power many other websites in addition to its own.
The Amazon Seller Central board displayed the following message as of late Wednesday afternoon: “We are currently experiencing an issue that is impacting the ability to access all or parts of Seller Central. Our engineers are actively engaged in resolving this issue.” It was posted at 10:46 am Eastern.
According to Tech Crunch, companies impacted by the AWS outage include Adobe and Roku. “Amazon says the issue is largely localized to North America. The company didn’t give a reason for the outage, only that it was experiencing increased error rates and that it was working on a resolution.”
The publication linked to the Amazon AWS status board, which said the problem was due to an “issue affecting the Kinesis Data...